E-mail Sent To Keith Schopp At Purina Concerning "Purina Beyond" Marketing Of "Non-GMo" Verification. DON'T BE FOOLED! #PETFOOLED #NETFLIX
Can We Grow Up Here?
It's just a tad confusing why Purina would market one product as "Non-GMO" when this isn't a company wide ethical stance regarding GMOs.
Let's take a guess...their excuse is probably going to be something like "we offer this product for consumer who may want a non GMO product".
It's starting to get easy to predict these "media" type responses.
So if GMO verification is important, why isn't ALL Purina products GMO free? There's A LOT of corn and wheat used in their products and it isn't all GMO free. Why would a consumer choose to feed a GMO free product from a company who isn't fully ethically against GMO products? Instead, they utilize GMO ingredients in the majority of their foods.
This E-Mail Was Sent To Purina
Will Keith At Purina Respond?
You can hear a phone conversation in "Pet Fooled" on Netflix where a Purina representative says "Keith has the information."
The above information was sent to the same Keith. He never responses to the original inquiry about explaining Purina's so called "transparency" in the first film. It was confirmed that he "had" the information and just chose not to respond to the inquiries. That brings their "transparency" into major question. Companies like this aren't known to talk in depth about topics like this. They can market them, sure. Talk about them...that's a whole other can of worms.
The question has been asked. They're more than welcome to prove the skeptics wrong. That's highly unlikely though.
It's NOT That Complicated
Chewy.com was purchased by PetSmart. It looks as if it's a game of money for Chew.com and PetSmart.
That probably doesn't add up to a family owned business like Fromm. That's the difference with family owned businesses operating with a specific set of ethics. They could have made big bucks, but at what cost to the moral integrity of the company?
So "Fromm" pulled away from Chewy.com
Who Is Fromm?
"Fromm" is operated by the Nielman family, which is a 5th generation family in this business.
"Fromm" produced dry dog and cat products as well as canned dog and cat products.
Why Does the Chewy.com Pullout matter?
A lot of people may find the convenience of ordering online to be beneficial since they live in rural or remote areas. Ever since the PetSmart buyout, the ethical approach to products offered becomes a big criticism of Chewy.com. They can offer anything any everything under the sun at lower prices than stores. Price is an attempt to sway customers from important independent retailers who often HELP consumers in any way possible when they have pet food related issues.
It must be said that "price" and a company offering the "lowest" price has nothing to do with education, ethics, and the important issues of the pet food industry. Yes, you as a consumer may LOVE that a website offers a product for $5 less than a brick and mortar store. However, many consumers understand the importance that independent retailers play in the pet food industry. They're most often much more educated than normal "big box" stores and they can play an important role in keeping questionable brands at bay. Many independent store owners know all the important details of where foods are manufactured, what ingredients are used, and the quality of those ingredients. They can convey those important details to consumers.
In the situation with "Fromm", it's important that the consumer knows that this is an independent brand run by a family and not a major conglomerate desperate for shelf space. Not all "family" owned companies are the same so it comes down to what information the companies are being transparent about and how that information is translated to the consumers.
When you're ordering through a computer, are you ordering what is advertised to you or are you ordering something where you know the quality of the product, where it's made, and how it's made? On top of that, do you have any type of verification for the sourcing of the ingredients that make up the product?
Does Chewy.com even care about these questions? Or are they just selling anything to make a dollar? (Or millions?) Let's be honest here, this Chewy.com looks to be a business of convenience. There can be better quality companies sold on that website and lower quality companies sold on that website. So what's the ethical approach of Chewy.com and what they're offering when it comes to the topic of nutrition? That's the big, big, big question.
The Chewy.com business model also appears to attempt to undercut independent retailers. Distribution companies get product from the manufacturer into the stores. Chewy.com doesn't have this in place. They appear to act as the distributor and the store. This allows them to offer the product cheaper to the consumer and ship it directly. If they can't get product, they often call stores to try and fulfill orders that they themselves can't fulfill simply to try and keep the customer.
Statement From FROMM Pet Foods
“Loyal Fromm Customers,
As you may or may not be aware Chewy.com was purchased by PetSmart on May 31st 2017.
Fromm Family Foods is a 5th generation family owned-and-operated company with a long history of selling our products exclusively to independent pet retailers. Fromm believes our products are best sold by retailers who know our product and can offer pet parents what’s right for their specific dog or cat. As a result of Chewy’s sale to PetSmart, they are no longer an authorized retailer of Fromm Products.
You can visit www.frommfamily.com/retailers/usa/ to locate a retail store near you or to find the current list of authorized internet retailers.
We appreciate your continued support of our family business.”
Thank you again for contacting us on this very important matter.
Best Sold By retailers who know our products and can offer pet parents with what's right
Many cat and dog parents look for raw, dehydrated, canned or dry cat foods that fit a specific need. No matter what feeding style is being fed, the common themes can't be stressed enough. Where are the products made? How are the products made? In what type of plant are the products made? What is the quality of each ingredient and where are the ingredients sourced from?
Can you even talk to the company?
FRomm Does Indeed Talk
"Fromm" has been contacted and they're happy to answer questions. That's what is needed in the pet food industry no matter what feeding style you choose to feed.
There are pet food companies of all kinds that run like the wind when asked questions. Then there are those who are willing to answer and respond to people with inquiries and questions. It's important for you as a consumer to know if you're dealing with a company that is transparent when it comes to the questions you have.
BEYOND THE MARKETING TACTICS OF "HALO" PET FOOD. "HALO" DOES NOT SHARE SOURCING OR ORIGIN OF THEiR INGREDIENTS. THEY ALSO DO NOT SHARE WHERE THEY MANUFACTURE THEIR PRODUCTS
WHERE DO "HALO" INGREDIENTS COME FROM?
Halo pet food was asked "Do you share the sourcing of your ingredients (raw materials) with your customers? Other companies that also do not use "meat meals" share this information."
THEY DO NOT DISCLOSE THIS INFORMATION
"Halo" does not produce any type of list that details the sourcing of their ingredients. There also isn't a list that details origin of each ingredient for Halo.
They do say that their ingredients are GAP and MSC certified but THIS IS NOT THE SAME level of transparency as being provided a list of ingredient origins and sources. Many companies can make claims to allude to a level of transparency. Being GAP certified and MSC certified are both great additions when companies provide more transparency with sourcing such as origin of ingredients and sources of those ingredients.
WHERE ARE THE FOODS MADE?
Halo does not disclose where their foods are manufactured. It is kept secret.
WHY DOES THIS MATTER?
"Halo" is currently throwing a TON of money into marketing to compete against certain "popular" brands. There are many companies on the market providing not taking this type of marketing approach and instead, other companies provide more transparent information that "Halo" fails to provide. There may be an illusion in the "Halo" brand marketing that aims to make consumers feel like "Halo" is more transparent or more healthy than their competitors. Keep in mind, this is marketing and that may be the goal of the marketing campaign.
With the type of marketing campaign looking at certain health topics like "bio-availability" and "digestibility", it's necessary to compare "Halo" to other companies on the market that detail origin of each ingredient or the actual source of ingredients being used in pet foods. Detailing the origin of each ingredient and the source of ingredient provides more transparency for consumers.
After asking, it's verified that "Halo" doesn't provide this information to their customers which is a big red flag regarding their transparency compared to other dry foods available on the market.
Answer's Pet Food Giving Away 100 Pints Of their Raw, unpasteurized, Fermented Goat Milk!
Answers Pet Food participated in the "Talk To Us" campaign. Their episode will be released super soon. To celebrate their participation, goats milk month, and their level of transparency, they are giving 100 PINTS of their raw, unpasteurized, fermented goat milk away for new customers to try!
Enter below and we will be drawing winners in the next week! Winners will be contacted via e-mail in order to redeem the PINT at your local retailer!
ACANA & ORIJEN NO LONGER SELL THROUGH CHEWY.COM! THIS IS THEIR STATEMENT ON WHY THEY MADE THAT CHOICE
CHEWY.COM SELLS TO PETSMART AND CHAMPION PETFOODS SAYS GOODBYE!
Acana & Orijen, owned by Champion Petfoods, pulled their products from Chewy.com. These are their statements on why.
FROM THE CEO
Below is a letter from the CEO concerning this matter.
ACANA & ORIJEN NO LONGER SELL THROUGH CHEWY.COM! THIS IS THEIR STATEMENT ON WHY THEY MADE THAT CHOICE12/2/2017
CHEWY.COM SELLS TO PETSMART AND CHAMPION PETFOODS SAYS GOODBYE!Acana & Orijen, owned by Champion Petfoods, pulled their products from Chewy.com. These are their statements on why. FROM THE CEOBelow is a letter from the CEO concerning this matter.
July 14, 2017
Dear Pet Lover,
Chewy recently sold their business to PetSmart, and, as a result, ORIJEN and ACANA foods will no longer be available through Chewy.
Like many of you, we are disappointed in Chewy’s decision to sell their business. The ownership change means they no longer meet our definition of pet specialty.
At Champion, our mission is simple: to be trusted by Pet Lovers and the people who serve them. We’ve always stood on principle, we base our decisions on our values, and we will continue to uphold our 25-year commitment to work with specialty shops.
We choose to focus our investment in our foods, including our research, unparalleled ingredients, and world class kitchens.
Our commitment to food is what sets us apart from multinational and marketing brands. We believe this is the reason Pet Lovers choose ORIJEN and ACANA.
We partner exclusively with specialty shops because they:
While it’s too late to reverse the Chewy/PetSmart decision, we have a strong network of pet specialists across America where ORIJEN and ACANA are always on-shelf. Visit ORIJEN and ACANA for a list of brick and online retailers in your area.
Feel free to contact us via email, firstname.lastname@example.org, or by phone, 1-877-939-0006.
Chief Brand Officer
Champion Petfoods LP
"Halo" Pet Food's Non Public "STUDY" Didn't Compare Kibble Digestbility Or Bio-Availability Against Any Other Feeding STyles #PETFOOLED
The Truth EventuallY Comes Out
In "Pet Fooled", Dr. Karen Becker says "even in your dry food choices, you have better quality dry food choices and you have horrible quality dry food choices." Dry food companies are all competing to win over consumers in the higher quality section. This means "less" of the questionable ingredients.
"Halo" has a new marketing claim utilizing "whole meat" as an ingredient versus "meat meal". "Halo" exposes the definition of meat meal and the process to make meat meal, and "Halo" says meat meal is less digestible than whole meat. They say that is why they use whole meat.
Why does "Halo" use an ingredient like whole, fresh meat and then process it into kibble? Part of this is because consumers purchase dry foods more than any other feeding style.
The interesting aspect of the "Halo" study is that it's not public. Also, they didn't compare the bio-availability and digestibility of their kibble foods to any other feeding styles. "Halo" isn't looking into which feeding style "whole meat" is most digestible and bio-available in. They didn't release information about optimum digestibility and bio-availability and where their product fits in. Is whole meat more digestible and bio-available in home cooked foods, dehydrated, freeze dried, or raw foods? They've ignored those questions. They may not want to draw any attention to the fact that kibble may be less bio-available and digestible than fresher feeding styles available on the market.
If you're a consumer buying a kibble but know fully that it's potentially LESS bio-available and digestible than a fresher option around the same price, you probably won't buy the kibble. You'll probably go for the fresher option if it's in the same price range. How much of the product that you're paying premium prices for is actually bio-available and digestible (consumed/used) by the cat or dog?
"Halo" mentions that they believe the "truth will always come out" so we have to ask...what are the truthful intentions of their "study" that they haven't publicly released?
They Only Focused On Kibble
Did "Halo" test their kibble against other feeding styles, such as canned, dehydrated, freeze dried, home cooked, or raw in order to see if their food is more bio-available or less digestible than the other feeding style?
"Halo" is not saying "we tested every feeding style and we're producing the MOST bio-available and digestible food we can possibly produce since we care about the ultimate health of dogs and cats."
They're not saying that.
Question to Halo: Did "Halo Pet Food" conduct digestibility comparison studies only on dry kibble foods?
Answer from David Yaskulka: Yes, the digestibility tests conducted by a US Independent Test Laboratory compared seven leading brands of chicken dog kibble (Halo, Blue Buffalo, Canidae, Merrick, Natural Balance, Purina Beyond and Wellness), and four brands of salmon cat kibble (Halo, Blue Buffalo, Purina Beyond and Wellness). Kibble is by far the best selling form of pet food – over 75% of the market -- and we compared the top brands that are similar in form and price to Halo’s kibble.
Who is the independent Lab?
"Halo" says that is "proprietary information". That means it's secret and they're not releasing it.
Where Can I read the Study?
"Halo" did not release the study publicly. So there's no way for a consumer or a peer to currently read the study and replicate it, or look at the parameters and details of the study.
The focus of this is similar to the "Blue Buffalo" marketing campaign when "Blue Buffalo" started questioning ingredients.
These companies are not talking about the feeding style of dry food being less appropriate or more appropriate than others. They're simply in competition to get customers as they market themselves as "better" than the competition.
It would be nice if "Halo" offered their study to consumers and peers to review. That would be a very transparent move in regards to the actual details of this study. However, they claim they went through an AAFCO process so they could....wait for it...include claims relating to this non public "study" on their packages.
So the packages matter more than the information being public for the health of dogs and cats?
Should I Feed "Halo"?
It is up to each and every consumer to decide what they want to feed or what they don't want to feed. The purpose of this article is to review and think about the current marketing claims being made by "Halo" in regards to bio-availability and digestibility. They have talked about this only in the scope of comparing themselves to competition, which means potentially winning over customers but they have left off all other comparisons of bio-availability and digestibility.
They're not saying their food is more or less digestible than other feeding styles and there's an honest truth there that needs to be discussed. You can be "less" or "more" bio-available and digestible than other feeding styles and still maintain integrity. Just be honest about it.
"Halo" CEO has been invited to have this conversation regarding dog and cat nutrition. We need to talk about the full scope of these topics and not just focus solely on what can go on packages for marketing.
Dear "Instinct"...The Food You Show In Your Current "Raw Is Love" Food Is KIBBLE. Can We GROW UP Here? #PETFOOLED
Instinct is one of the first brands on the market pumping major dollars into marketing raw.
In their commercial, they talk about raw food and how "love is raw".
But the food they show isn't a raw food. But the food is marketed at "kibble + raw" which is VERY misleading and actually completely wrong. It should read "kibble + freeze dried". That's what it is.
It's mainly a kibble food.
Don't Be Fooled
We shouldn't have to write this. Companies should be mature enough to not do such a thing and consumers should be educated enough to not be fooled by this type of marketing.
So until that day comes, we will keep talking.
Inctinct "Raw Boost" Isn't RAW!
There's NO raw food in Inctinct "raw boost" foods. There's freeze dried bits in the food.
So why are they marketing this as Raw?
They may get unknowing consumers to buy their food if it's marketed as "better" food.
Consumers Want Kibble
A reality is that consumers want kibble food. This is what we've been conditioned to think is "pet food" for dogs and cats.
So they're going for what people want. Higher quality foods with convenience.
Not 100% raw
100% raw means it's not processed and what you're seeing above has went through a freeze drying process, making it a "freeze dried" product. Not "100% raw".
Can we grow up?
From an ethical standpoint, it's quite sad to see a company operate in this manner.
But this is the reality. There's a market here. They're onto that market.
So we will keep questioning and we will keep speaking. All of the issues with sourcing, quality, appropriateness, ethics, and potentially being fooled applies to the raw food industry as well. We're starting to see it more often than ever before.
The Full Commercial
"FREEZE DRIED" & "Raw" Clearly Differentiated
Years ago, when there were fewer commercially available raw foods on the market, language explaining "raw" foods tended to think of "freeze dried" or "dehydrated" feeding styles as "raw" as well. Obviously, anything other than "raw" frozen food in it's purest form is the only thing that is "raw". Otherwise, a type of processing has been applied to the food that no longer makes it "raw". As time and the industry at large has evolved to what it is now, "raw" is becoming more of a marketing term that companies are using to potentially swoon consumers to feeding styles that aren't actually in "raw" form.
Since some companies are trying to swoon customers with marketing tactics, it's important to look at which companies are taking part in this and which companies are not.
Today, we look at Steve's Real Food.
Steve's Real Food
"Steve's Real Food" offers raw foods and freeze dried foods. Notice that they do not call their "freeze dried" formulas "raw" in any way. There's a clear distinction between feeding styles.
Freeze dried foods can indeed fit into the raw feeding lifestyle since the only processing taking place is the freeze drying process. This means it hasn't been extruded at high temperatures, rendered, baked, etc. Raw food is preserved by "freezing" in a freezer. Freeze dried has been through the freeze drying process that removes all moisture.
Steve's Also notes...
"The only difference between the raw frozen and freeze-dry is that after we form the food into nuggets, it goes through an additional machine that removes most of the water using pressure. This process does not damage the nutritional value in any way and makes an excellent, shelf-stable product that is convenient and easy to store."
On Raw Food Offered By "Steve's Real Food"
More information regarding what they offer can be found on their website. The purpose of this post is to convey that after reviewing the information found on "Steve's Real Food"
With so much marketing constantly bombarding us, it's nice to see clear and concise information being presented.
You Have a Voice And a right To Question
Are you a consumer writing to ask #petfooled "please call (this) or (that) company and ask them questions?"
You as a consumer have a right to call and question companies and report the concerns and information to us. You can e-mail us on our website with any information that you've researched and validated by calling or questioning companies.
We do have a "By Brand" segment of our website where you can review our public information, questions, interviews, etc. You can also click HERE to access that page.
Please roll up your sleeves, be proactive, and help! The more people who can pitch in and ask the important, tough, and necessary questions, the better!
So what do you say?
Will you help?