BEYOND THE MARKETING TACTICS OF "HALO" PET FOOD. "HALO" DOES NOT SHARE SOURCING OR ORIGIN OF THEiR INGREDIENTS. THEY ALSO DO NOT SHARE WHERE THEY MANUFACTURE THEIR PRODUCTS
WHERE DO "HALO" INGREDIENTS COME FROM?
Halo pet food was asked "Do you share the sourcing of your ingredients (raw materials) with your customers? Other companies that also do not use "meat meals" share this information."
THEY DO NOT DISCLOSE THIS INFORMATION
"Halo" does not produce any type of list that details the sourcing of their ingredients. There also isn't a list that details origin of each ingredient for Halo.
They do say that their ingredients are GAP and MSC certified but THIS IS NOT THE SAME level of transparency as being provided a list of ingredient origins and sources. Many companies can make claims to allude to a level of transparency. Being GAP certified and MSC certified are both great additions when companies provide more transparency with sourcing such as origin of ingredients and sources of those ingredients.
WHERE ARE THE FOODS MADE?
Halo does not disclose where their foods are manufactured. It is kept secret.
WHY DOES THIS MATTER?
"Halo" is currently throwing a TON of money into marketing to compete against certain "popular" brands. There are many companies on the market providing not taking this type of marketing approach and instead, other companies provide more transparent information that "Halo" fails to provide. There may be an illusion in the "Halo" brand marketing that aims to make consumers feel like "Halo" is more transparent or more healthy than their competitors. Keep in mind, this is marketing and that may be the goal of the marketing campaign.
With the type of marketing campaign looking at certain health topics like "bio-availability" and "digestibility", it's necessary to compare "Halo" to other companies on the market that detail origin of each ingredient or the actual source of ingredients being used in pet foods. Detailing the origin of each ingredient and the source of ingredient provides more transparency for consumers.
After asking, it's verified that "Halo" doesn't provide this information to their customers which is a big red flag regarding their transparency compared to other dry foods available on the market.