Ah. This lovely pet food industry. It never ceases to amaze me.
I received this e-mail from "Pet Tao", a brand that calls themselves holistic and transparent.
They send this e-mail to their newsletter subscribers. I'm thinking, YES! No one wants secrets. Yay for integrity and transparency.
But it appears that THEIR version of transparency isn't OTHER people's version of transparency. That's what you get with companies. Their agenda can be completely different than a consumers.
I get another e-mail from "Pet Tao".
Yes, actually I do have a few questions.
It has been reported that "Pet Tao" makes their foods at Evanger's and even allows Evanger's to source their raw materials.
That plays into transparency and integrity.
So I e-mailed them a basic question.
I get this response.
An NDA is required to receive basic information about HOW their products are made?
Hence, this is the constant and reoccurring problem in the pet food industry. Consumers want convenience. They're providing convenience. Consumers want health. This company talks about Eastern Food Therapy. This is a company bragging about how transparent they are. They say they have integrity.
Yet they appear to NOT WANT CONSUMERS TO KNOW HOW THEIR PRODUCTS ARE SOURCED AND MADE! How is refusing to answer a basic question about Evanger's sourcing your raw materials integrity or transparency? I understand how after the phenobarbital fiasco, "Pet Tao" probably wants to sweep that bit of information under the rug. But that doesn't meet the definition of integrity or transparency in my book.
I reached out to a few other companies regarding products made at Evanger's. I received one good response from "Pet Kind" with easy to understand and transparent information. You can write them yourself as a consumer if you feed "Pet Kind" and get an appropriate response from them.
As you can read above, that's not the case with "Pet Tao."
Anytime "Pet Tao" wants to be transparent about Evanger's and the sourcing of their ingredients, we're here listening!
All the love,