HELP MAKE IT HAPPEN!
A special THANK YOU to everyone who has donated so far! We are over HALF WAY there but we have more to go! Part 2 is kicking off because of consumer demand and consumer support.
If you have been impacted by Pet Fooled and the switching of your food, please consider chipping in and helping us get to our goal! (Donate on FB here!) https://www.facebook.com/donate/130094031125834/1953995771307943/
Sadly Films are EXPENSIVE TO MAKE!
There are all kinds of filmmaking. This isn't an action movie with a massive marketing budget, and it's not an "original" film by any studio. This film is being made for consumers and we are asking consumers to chip in if possible. EVERY BIT COUNTS!
What will funds be used for?
We are conducting a lot of VERY interesting interviews. Part 2 is already 10 times better than Part 1 and we've only begun. But we need YOUR help continuing to reach our small goal of raising $15,000.
Funds will be used for sound, travel costs, and a few necessary pieces of equipment. Part 1 was made by an incredible camera operator who basically donated his equipment. Part 2 we are left with nothing. So we have to start from scratch again.
BUT IT CAN BE DONE!
Please contribute if you have $5, $20, $50 of if you want to donate more, every bit HELPS!
Everyone will be receiving a thank you credit in our film's credits for donating.
There are MANY thank you messages that I want to covey to the people who are stepping up and supporting the launch of "Pet Fooled Pt II". Mainly, I want to express a big thank you from a community stand point. It's slightly hard to explain what I'm feeling, but I'm going to try.
I felt incredibly alone while making "Pet Fooled". I remember feeling like I jumped into the middle of the ocean without a life jacket. I knew there was land out there...somewhere. I had to just keep swimming and eventually I would find land.
The reason why I stuck with making "Pet Fooled" is that I believe every consumer should know what's in the products they're feeding. Consumers want convenience so that's a reality. Companies want to make money and a lot of times, marketing tactics play into skewing reality. That's business. So how can we get through to what matters?
Immediately after releasing "Pet Fooled", I started to receive unsolicited opinions about what I should do next. "You should do a film about vaccines" or "you should do a film about vet schools!"
My response has always been, "do you NOT know the difficulty of bringing a film to market?" I wanted to scream that from the top of my lungs. I had spent 5+ years at that point working a day job and making "Pet Fooled" with my free time. I love film. I love the ability that film has at conveyed the truth and understanding to the audience. This wasn't a film made with a budget where I was paid during the process of making it. After the film was finished, finishing costs put the film in debt. There was no money for marketing. The list goes on and on.
The film was made and released. It's world wide. That's what matters at the end of the day.
It's the people who are making this film GROW. It's the word of mouth. It's the changing of diets people are making for their dogs are cats that are allowing them to see first hand how nutrition plays a role in health.
With "Pet Fooled Pt II", I found myself starting all over again. No equipment and no money. I started a fundraiser on Facebook to help get the film started and YOU have responded to it.
This is where I become a loss for words because I want to get across HOW much that means.
I personally hate fundraising. I hate asking for money. I would rather have a major sponsor fund everything I do but that's not a reality of what I'm doing right now. So, I had to reach out to followers of the film and ask for help. I don't want it to go unsaid how much that has helped. It has enabled IMPORTANT equipment to be purchased and filming to begin.
We still need a bit more to plan and shoot more interviews and scenes. I'm trying to scrape up as much as possible so we can continue on in a timely and efficient manner.
Whether it's $5, $50, or amounts above $100, I'm INSANELY thankful.
Having your support means the world. It makes me feel less alone. I know a "film credit" may not mean a lot to some people, but it means a lot to me because this is as much of your film, as a consumer, as it is mine. I want everyone's name on this film that helps make it a reality. It allows me to continue making this film independently and that's the only way this can be done.
So again, THANK YOU!
There Are Significantly LESS Carbohydrates In Acana & Orijen Dry Cat Foods Compared To Other Dry Cat Foods On The Market #PETFOOLED #NETFLIX
How Many Carbs Are In YOur Dry Cat Food?
Do you know how many carbohydrates are in your dry cat food?
Champion Pet Foods, who owns Acana and Orijen, provided their carbohydrate information.
Champion Pet Foods has reported that every one of their Acana dry food formulas contain 25% carbohydrates.
The carbohydrate content of Orijen dry foods vary per formula. You can visit the Orijen website and find clear information on carbohydrate percentages of each formula. It is rare to find this information on pet food company websites.
Cat & Kitten 19% carbohydrates
Six Fix is 18% Carbohydrates
REgional Red is 17% Carbohydrates
Tundra is 18% Carbohydrates
Fit & Trim is 16% Carbohydrates
"HALO" Pet Food Is Part Of The Discussion To Sell Their Vegan Kibble Dog Foods To LA County Shelters.
"Halo" Confirms They ARe In TAlks To Sell Their Vegan Dog Food
From David Yaskulka at "Halo": I can confirm there is discussion about feeding their sheltered dogs vegan food, and Halo has been part of the discussion.
The city currently pays $.87 per pound for Canidae Life Stages
The decision isn't being made because of cost. The Washington Post reported that "The city pays $0.87 per pound for Canidae Life Stages, and the only vendor contracted to the city charges four times as much for a vegan product, it said. What’s more, Prupas wrote, a vegan diet higher in fiber could “lead to increased fecal bulk and frequency of bowel movements,” leading to more cleanup work for shelter staffers."
Why More Poop You Ask?
Think about that. Do some research. Why do dogs have increased fecal bulk when on a vegan diet?
What Do You Think?
What do you think? Hot button topics like this tend to get emotion filled responses, but please take the time to research a bit more and let us know what you feel about both sides of this issue.
Q&A with Matt Koss of Primal PEt Foods
What was the inspiration behind starting a goat's milk offering from Primal?
Primal was seeking an alternative to water for the rehydration of our Freeze Dried Formulas and Raw Goat Milk is an ideal solution. As well, due to the continued rise in digestive issues for dogs/cats, Primal wanted to launch a product that would enhance the gut/intestinal health of dogs and cats through a dietary supplement that is packed with beneficial microorganisms that provide intestinal and digestive tract support.
What are some issues that can be addressed with the addition of goat milk to the diet?
First and foremost, Raw Goats Milk provides an nutritionally sound source of fluid for dogs and cats that enhances the pets hydration, a critical aspect to overall health and longevity. As well Primal Raw Goats Milk contains beneficial microorganisms that enhance intestinal and digestive tract support. There is an increasing trend of digestive, intestinal and bowel issues being experienced by companion animals resulting from the consumption of diets produced from highly processed ingredients and cooked at extreme temperatures. Primal Raw Goats milk is a supplemental solution to these digestive/intestinal/bowl issues and provides companion animals with the proper nutritional support to help resolve such health concerns.
I see that the goat milk is fermented as well. What does fermentation add to this product that is beneficial?
Primal Raw Goats Milk incorporates 3 very specific forms of microorganisms to help with the fermentation process. The fermentation of the milk creates a milk product that delivers a fluid supplement that is rich with beneficial micro-bacteria that enhance the pets digestion, intestinal health, bowel health and overall nutrient assimilation in the body.
What is the diet of the goats producing the milk?
The goats producing the milk for Primal Raw Goat Milk are fed a diet rich in GMO-Free Alfalfa as well as nutritional supplementation that includes naturally occurring minerals.
What requirements does primal hold regarding the production of the milk? The goats producing Primal Raw Goats Milk are Certified Humanely Raised and consume a Non-GMO Alfalfa diet.
A lot of people may think goat milk is odd for a dog or cat to consume since it's "another animal's milk". How is this suspicion true or not true?
Goats milk is often referred to as the “Universal Milk” due to the fact that this milk is highly digestible to many mammals, not just goats. The increased digestibility is due to a higher level of amino and fatty acids as well as smaller fat globules in goats milk vs. cow milk.
How does goat milk help with inflammation issues?
The high percentage of fatty acids contained in Goats Milk aids with the reduction of inflammation in the digestive tract of mammals
Is the product pasteurized or unpasteurized?
Primal Raw Goats Milk is not pasteurized or homogenized.
E-mail Sent To Keith Schopp At Purina Concerning "Purina Beyond" Marketing Of "Non-GMo" Verification. DON'T BE FOOLED! #PETFOOLED #NETFLIX
Can We Grow Up Here?
It's just a tad confusing why Purina would market one product as "Non-GMO" when this isn't a company wide ethical stance regarding GMOs.
Let's take a guess...their excuse is probably going to be something like "we offer this product for consumer who may want a non GMO product".
It's starting to get easy to predict these "media" type responses.
So if GMO verification is important, why isn't ALL Purina products GMO free? There's A LOT of corn and wheat used in their products and it isn't all GMO free. Why would a consumer choose to feed a GMO free product from a company who isn't fully ethically against GMO products? Instead, they utilize GMO ingredients in the majority of their foods.
This E-Mail Was Sent To Purina
Will Keith At Purina Respond?
You can hear a phone conversation in "Pet Fooled" on Netflix where a Purina representative says "Keith has the information."
The above information was sent to the same Keith. He never responses to the original inquiry about explaining Purina's so called "transparency" in the first film. It was confirmed that he "had" the information and just chose not to respond to the inquiries. That brings their "transparency" into major question. Companies like this aren't known to talk in depth about topics like this. They can market them, sure. Talk about them...that's a whole other can of worms.
The question has been asked. They're more than welcome to prove the skeptics wrong. That's highly unlikely though.
It's NOT That Complicated
Chewy.com was purchased by PetSmart. It looks as if it's a game of money for Chew.com and PetSmart.
That probably doesn't add up to a family owned business like Fromm. That's the difference with family owned businesses operating with a specific set of ethics. They could have made big bucks, but at what cost to the moral integrity of the company?
So "Fromm" pulled away from Chewy.com
Who Is Fromm?
"Fromm" is operated by the Nielman family, which is a 5th generation family in this business.
"Fromm" produced dry dog and cat products as well as canned dog and cat products.
Why Does the Chewy.com Pullout matter?
A lot of people may find the convenience of ordering online to be beneficial since they live in rural or remote areas. Ever since the PetSmart buyout, the ethical approach to products offered becomes a big criticism of Chewy.com. They can offer anything any everything under the sun at lower prices than stores. Price is an attempt to sway customers from important independent retailers who often HELP consumers in any way possible when they have pet food related issues.
It must be said that "price" and a company offering the "lowest" price has nothing to do with education, ethics, and the important issues of the pet food industry. Yes, you as a consumer may LOVE that a website offers a product for $5 less than a brick and mortar store. However, many consumers understand the importance that independent retailers play in the pet food industry. They're most often much more educated than normal "big box" stores and they can play an important role in keeping questionable brands at bay. Many independent store owners know all the important details of where foods are manufactured, what ingredients are used, and the quality of those ingredients. They can convey those important details to consumers.
In the situation with "Fromm", it's important that the consumer knows that this is an independent brand run by a family and not a major conglomerate desperate for shelf space. Not all "family" owned companies are the same so it comes down to what information the companies are being transparent about and how that information is translated to the consumers.
When you're ordering through a computer, are you ordering what is advertised to you or are you ordering something where you know the quality of the product, where it's made, and how it's made? On top of that, do you have any type of verification for the sourcing of the ingredients that make up the product?
Does Chewy.com even care about these questions? Or are they just selling anything to make a dollar? (Or millions?) Let's be honest here, this Chewy.com looks to be a business of convenience. There can be better quality companies sold on that website and lower quality companies sold on that website. So what's the ethical approach of Chewy.com and what they're offering when it comes to the topic of nutrition? That's the big, big, big question.
The Chewy.com business model also appears to attempt to undercut independent retailers. Distribution companies get product from the manufacturer into the stores. Chewy.com doesn't have this in place. They appear to act as the distributor and the store. This allows them to offer the product cheaper to the consumer and ship it directly. If they can't get product, they often call stores to try and fulfill orders that they themselves can't fulfill simply to try and keep the customer.
Statement From FROMM Pet Foods
“Loyal Fromm Customers,
As you may or may not be aware Chewy.com was purchased by PetSmart on May 31st 2017.
Fromm Family Foods is a 5th generation family owned-and-operated company with a long history of selling our products exclusively to independent pet retailers. Fromm believes our products are best sold by retailers who know our product and can offer pet parents what’s right for their specific dog or cat. As a result of Chewy’s sale to PetSmart, they are no longer an authorized retailer of Fromm Products.
You can visit www.frommfamily.com/retailers/usa/ to locate a retail store near you or to find the current list of authorized internet retailers.
We appreciate your continued support of our family business.”
Thank you again for contacting us on this very important matter.
Best Sold By retailers who know our products and can offer pet parents with what's right
Many cat and dog parents look for raw, dehydrated, canned or dry cat foods that fit a specific need. No matter what feeding style is being fed, the common themes can't be stressed enough. Where are the products made? How are the products made? In what type of plant are the products made? What is the quality of each ingredient and where are the ingredients sourced from?
Can you even talk to the company?
FRomm Does Indeed Talk
"Fromm" has been contacted and they're happy to answer questions. That's what is needed in the pet food industry no matter what feeding style you choose to feed.
There are pet food companies of all kinds that run like the wind when asked questions. Then there are those who are willing to answer and respond to people with inquiries and questions. It's important for you as a consumer to know if you're dealing with a company that is transparent when it comes to the questions you have.