"FREEZE DRIED" & "Raw" Clearly Differentiated
Years ago, when there were fewer commercially available raw foods on the market, language explaining "raw" foods tended to think of "freeze dried" or "dehydrated" feeding styles as "raw" as well. Obviously, anything other than "raw" frozen food in it's purest form is the only thing that is "raw". Otherwise, a type of processing has been applied to the food that no longer makes it "raw". As time and the industry at large has evolved to what it is now, "raw" is becoming more of a marketing term that companies are using to potentially swoon consumers to feeding styles that aren't actually in "raw" form.
Since some companies are trying to swoon customers with marketing tactics, it's important to look at which companies are taking part in this and which companies are not.
Today, we look at Steve's Real Food.
Steve's Real Food
"Steve's Real Food" offers raw foods and freeze dried foods. Notice that they do not call their "freeze dried" formulas "raw" in any way. There's a clear distinction between feeding styles.
Freeze dried foods can indeed fit into the raw feeding lifestyle since the only processing taking place is the freeze drying process. This means it hasn't been extruded at high temperatures, rendered, baked, etc. Raw food is preserved by "freezing" in a freezer. Freeze dried has been through the freeze drying process that removes all moisture.
Steve's Also notes...
"The only difference between the raw frozen and freeze-dry is that after we form the food into nuggets, it goes through an additional machine that removes most of the water using pressure. This process does not damage the nutritional value in any way and makes an excellent, shelf-stable product that is convenient and easy to store."
On Raw Food Offered By "Steve's Real Food"
More information regarding what they offer can be found on their website. The purpose of this post is to convey that after reviewing the information found on "Steve's Real Food"
With so much marketing constantly bombarding us, it's nice to see clear and concise information being presented.