PINK Is the New MIDDLE FINGER When It Comes "SPARKLE DOG FOOD" Brought To You By #PETFOOLED on #NETFLIX
"Sparkle Dog Food" may be a "new" company by a "housewife" but it's already causing a stir in the pet food industry. "Page 6" has already reported that it's a dog food being called "nausea in a bag." YIKES!
The PINK colored dog food touts the word PREMIUM on the package but all pet owners should know that PREMIUM is a marketing term, not a legal term defined by industry. So when you see the word PREMIUM on the bag, no organization regulates, checks, or curates products using the word PREMIUM. Companies can just say "we feel our product is PREMIUM".
Kameron Westcott may see an opportunity to earn MILLIONS with her private investment industry related husband. Are those MILLIONS attempting to be made by selling unnecessary products to consumers who don't know a thing about proper nutrition for dogs?
"PINK" Isn't Cute When It Comes To ProPer Dog health
Here's the thing Kameron of "Sparkle Dog Food". I'll be real honest with you here. I've heard from people that you were more concerned about the food sparkling than the actual nutrition of the product. Pink is cute for Elle Woods in the movie Legally Blonde. News flash, you're not Elle Woods and this isn't Legally Blonde. It's real life. These are real animals. If you're making a "snack" food, define it as such. If you are marketing your products as "nutrition" while your husband avoids questions like a scared little school girl, market it as "we say nutritious on our website but may tend avoid hard to answer questions."
PINK isn't a food coloring found in a dog's native diet. Neither is processed "chicken meal" and a bunch of other questionable ingredients on your ingredient panel.
Are you starting to catch onto how not cute this situation is?
PINK in your product is more like a middle finger to dog owners and I'll give a few reasons why. Dogs are color blind for one. They don't see the color pink.
You claim on your website that your food has "quality" proteins but just like your claim PREMIUM, no organization regulates, checks, or curates products or ingredients to verify if the protein is "quality" protein or "non quality" protein. That is more like marketing and word trickery since there's no verification.
Anyone who has done any in depth research into dog nutrition knows food coloring in food has nothing to do with health.
The ultimate middle finger move is your husband's inability to speak about the product and the dozens of questions surrounding this product. Why are you so scared Court?
HUSBAND Court WestCott "TOO SCARED" To Chat with Pet Fooled Director Kohl Harrington
I reached out to Court Westcott to personally ask him questions about the products. If you have watched #petfooled on #netflix (it's available worldwide) and if you follow this blog, you will start to notice a pattern. Companies and people who are TRULY proud of their products aren't afraid to speak to me. Companies and people with concerns or questions surrounding their products tend to go into SHUT DOWN MODE because the basic questions of dog and cat health and pet food production are TOO DIFFICULT FOR THEM TO ANSWER! Court Westcott would not talk. What does that tell you?
PATHETIC EXCUSE ABOUT ORGANIC
Look at this excuse listed on the "Sparkle Dog Food" website.
The reality is, it's probably more difficult for Court Westcott and and Kameron Westcott to keep trying to profit MILLIONS off a PINK DOG FOOD with organic ingredients. What does that tell you about the TRUE INTEGRITY of this company?
NOW SIT AND SPIN
Reading the sentences "You will see the results when your companion shimmers with health and vitality. That's the power of pink!"
I'm unaware of food coloring giving animals health and vitality. That sounds like a false claim. This isn't a game. Again, this isn't cute. I'm also unaware of a COLOR of any shade giving a companion health and vitality.
Hopefully Kameron and Court Westcott can take the food coloring and paint a special middle finger PINK. Then, they can proceed to sit and spin on it.
Here is an interview with Darwin's Natural Pet Products Quality Assurance Department. #talktous #petfooled
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Trent (above) and his wife called "Canyon Creek" (now owned by Big Heart Pet) when their dog died shortly after eating their chicken jerky. Phone calls from Purina representatives at "Waggin' Train" can be heard in the film "Pet Fooled"
Since "Pet Fooled" was released in January 2017, a lot of conversations have been happening in regards to what information companies should be properly and clearly conveying to dog and cat owners. When you call a 1-800 number, is the true purpose for that number to connect pet owners to knowledgable workers at the company that can speak about important nutritional topics? Or, do the 1-800 numbers exist as a sort of "shield" to field important questions AWAY from the company because they would prefer not to talk about in depth nutrition relating to dogs and cats? After all, there are some TOUGH questions regarding many of the diets produced by all of the major companies and these questions need to be asked by all pet owners before buying a food.
If a company is making a food, proper questions to ask can be questions like the below.
What every pet owner should be thinking about is their own standards of what they want to see in a food. Are you happy that corn gluten meal is in your dog or cat food or do you think it's a sub par ingredient that doesn't need to be in the pet food? Are you happy feeding ground yellow corn as a "protein" in a dog or cat food? Are you comfortable feeding ground yellow corn as a carbohydrate? Carbohydrates are not biologically essential nutrients required for dog and cat diets. So why are companies including them in their foods, often times at high rates? Is ground yellow corn even appropriate for dogs or cats to eat?
Have you ever called a pet food company? What was your experience like? Send your story to firstname.lastname@example.org or leave a comment below!
"RACHAEL RAY NUTRISH" Admits That "SUPER PREMIUM" Is A Marketing Term, Not A Legal Definition. Brought To You by #PETFOOLED
"Rachael Ray Nutrish" may be one of the fastest growing pet food lines on the market, but that doesn't mean there aren't A LOT of questions surrounding the ingredients used in the foods as well as several marketing tactics used by "Ainsworth Pet Nutrition".
On their packages, "Rachael Ray Nutrish" uses the buzzwords "SUPER PREMIUM". There is no legal definition for "SUPER PREMIUM". When a consumer is in the super market or pet food store and notices the words "SUPER PREMIUM" on a package, there isn't an independent or 3rd party organization evaluating or verifying that the ingredients used in that product are of "SUPER PREMIUM" quality. Why? "SUPER PREMIUM" is actually a marketing tactic. There are no industry "guidelines" for evaluating or verifying the ingredients used in "Rachael Ray Nutrish" and then determining them to be premium or below premium. "Rachael Ray Nutrish" can use any quality of ingredients that they wish and call it "SUPER PREMIUM".
"SUPER PREMIUM" is used on the "Rachael Ray Nutrish" packages even though it's not a legal definition in the industry. No one legally regulates and verifies that a food is deemed below premium, above premium, or beyond premium.
I called the phone number provided on the "Rachael Ray Nutrish" website and was greeted by a "Ainsworth Nutrition" representative. I asked for further clarification on what "SUPER PREMIUM" means on their packages. You can listen to that portion of the phone call HERE or enjoy the transcript below.
KOHL: What does the term super premium mean on the package?
ANNE (Ainsworth Pet): It's totally balanced nutrition. All made with all natural ingredients. Good for all ages of animal, dogs or cats.
KOHL: Is that a marketing term or is that like a legal definition that has to be applied by someone else? Super premium.
ANNE (Ainsworth Pet): As far as I know it's a marketing, I don't think it's legal.
THERE IS NO LEGAL INDUSTRY DEFINITION FOR "SUPER PREMIUM"
I was transferred to a "consumer care representative" and I asked her for clarification on that package buzzword as well. (You can listen to that portion of the phone call HERE or enjoy the transcript below.)
KOHL: She said that the word "SUPER PREMIUM" is a marketing term. I just wanted to confirm that with you. It's not a legal definition?
AINSWORTH PET CONSUMER CARE REPRESENTATIVE: No, it's not a legal definition. We consider it a "SUPER PREMIUM" brand just because it's meat first.
KOHL: So you guys are considering that "SUPER PREMIUM"? Not a 3rd party?
AINSWORTH PET CONSUMER CARE REPRESENTATIVE: Right. We make the food so yes. We consider it a "SUPER PREMIUM" food. I personally don't get involved with the processing and why it's labeled as such. But there's no legality involved there. I can assure you that.
IS "RACHAEL RAY NUTRISH" FOOLING CUSTOMERS
Did you hear what the representative said? "WE CONSIDER IT A 'SUPER PREMIUM' FOOD." Well, what is the origin of all the ingredients? What is the quality of the ingredients. Are the ingredients used "feed grade" ingredients or "human grade" ingredients? What is the quality of all the ingredients? What percentage of the protein included in the package comes from the actual "meat" versus chicken meal, pea protein, or the corn gluten meal ingredients to name just a few.
What if the definition "Ainsworth Pet" is considering "SUPER PREMIUM" is not what consumers would consider to be "SUPER PREMIUM"? Meat first on the label makes it a "SUPER PREMIUM" product? Huh? You can just call a food "SUPER PREMIUM" because you FEEL like it is?
I do not see a definition for "SUPER PREMIUM" on the packages or on the company's website. How is a consumer suppose to know what "SUPER PREMIUM" means? Or, is "Rachael Ray Nutrish" (Ainsworth Pet) used to consumers not questioning marketing tactics like this and buying the products anyway?
All it takes for "Ainsworth Pet" is for themselves to consider their products "SUPER PREMIUM" and they are allowed to label the products as so even if the products are not what others may consider appropriate for the species.
LOOK Closely At The CORN Marketing
Another interesting marketing claim on the "Rachael Ray Nutrish" website is that there's "NO GROUND CORN" in the products.
But in the ingredient panel, "CORN GLUTEN MEAL" is found. They also say "just real meat or fish and wholesome veggies plus the vitamins, minerals, and taurine your cat needs" but if you look at the ingredient panels, there's more than just veggies and real meat. Are they considering corn gluten meal as a wholesome veggie? Is powdered cellulose a wholesome veggie? Huh?
CORN GLUTEN MEAL Protein Talk but No Meat Protein Talk
This portion of the phone call can be listened to at this LINK.
KOHL: So, a couple of more questions. I'm seeing in the marketing that there's no ground corn in the foods, wheat or soy. But I see there's corn gluten meal. So I just wanted to figure out what the difference between ground corn and corn gluten meal are.
AINSWORTH PET CONSUMER CARE REPRESENTATIVE: In some of the products we do use ground corn. The corn gluten meal is the protein source. It's about 60% protein compared to the protein of ground corn. So, the FDA considers these to be very different ingredients.
KOHL: So corn gluten meal is 60% protein compared to ground corn which would be at what protein level?
AINSWORTH PET CONSUMER CARE REPRESENTATIVE: It's about 7% roughly.
KOHL: And then what is corn gluten meal compared to lets just say meat or organ?
AINSWORTH PET CONSUMER CARE REPRESENTATIVE: That I can't answer personally.
KOHL: Because they don't provide you with the info?
AINSWORTH PET CONSUMER CARE REPRESENTATIVE: Right. Not too many people ask that so...
YOU DON'T KNOW THE PROTEIN CONTENT OF THE MEAT???
Why does the representative know the protein percentages of corn gluten meal and not the percentages of protein found in the meat? We all know that meat is expensive. Price and quality of ingredients and why those ingredients are used are two different conversations.
The representative even knows the differences between corn gluten meal protein levels and ground corn protein levels. But when asked about meat protein levels as a comparison, she doesn't have the information.
WE HAVE SCIENTISTS BUT YOU CAN'T SPEAK TO THEM!
Why do companies say they have "scientists" yet no one can speak to them? That part of the conversation can be heard HERE or read below.
KOHL: Is Rachael Ray involved in formulating the foods or is she basically just involved in the brand?
AINSWORTH PET CONSUMER CARE REPRESENTATIVE: Initially she was involved in the formulation. We've been making the products for about 9 years. She relies on our food scientists and nutritionists to develop the products.
KOHL: Ok cool.
AINSWORTH PET CONSUMER CARE REPRESENTATIVE: But she does give her stamp of approval.
KOHL: Ok cool. Would it be possible for me to speak to any of the food scientists and nutritionists to ask more specific, in depth questions relating to dog and cat diets and what you guys are doing.
AINSWORTH PET CONSUMER CARE REPRESENTATIVE: I can provide a message to them. I'm not sure that they would entertain that because a lot of it is proprietary. But I can't transfer you because I know they won't take the call. But if I could give them your contact information, they could give you a call if they choose to.
THE QUESTIONS DO NOT END HERE
There are other questions about "Rachael Ray Nutrish" that need to be addressed. Why does "Rachael Ray Nutrish" brag about having scientists on staff yet we can't speak to the scientists? Are there questions about what's species appropriate or biologically required for dogs and cats that they are afraid to answer? Why can a company just "feel" that their product is "SUPER PREMIUM" and label it as such only because they have meat as the first ingredient and not because the ingredients are meeting a high standard that's a organic, species appropriate, non-rendered, not-processed quality of nutrition?
It's no secret that Blue Buffalo representatives have stated publicly at AAFCO meetings that they do not wish to provide consumers with carbohydrate information on the packages. This is one of many companies willingly with holding information from consumers on packages. Blue Buffalo representatives didn't stand before the audience at a recent AAFCO meeting and talk about the importance of responsibly conveying carbohydrate percentages to consumers on the packages. Nor did they urge other industry leaders to join in and help consumers understand the importance of species appropriate nutrition. Blue Buffalo didn't say "we 100% want this information on the packages for pet owners so they can have this important information on the packages." Instead, the representative failed to help bring calorie information to pet food packages. The Blue Buffalo representative at AAFCO actually spoke against the idea of including calorie percentages on packages.
If carbohydrate information were displayed on packages, it would be an easy "go to" for pet owners to make a very important nutritional decision right off the bat. Past the marketing buzzwords and right to the carbohydrate percentage. Pet owners could then compare the carbohydrates in the foods to the carnivore biological requirements and make a decision if the food is appropriate for the species or not in regards to the amount of carbohydrates in the macro and micro nutrients. Since cats are obligate carnivores and dogs are scavenging carnivores, their biological requirement for simple starches and carbohydrates are clearly known. Cat's don't need carbohydrates. Dogs don't need carbohydrates. But many pet food companies include A LOT of carbohydrates in their food recipes anyway.
I called to get carbohydrate information for Blue Buffalo cat products. Do cat parents even know how many carbohydrates are in Blue Buffalo dry cat food products? What does Blue Buffalo say to consumers who call in and ask tough questions?
The first question posed to a Blue Buffalo representative was about their "Blue Healthy Growth".
You can listen to audio from this conversation by clicking HERE!
KOHL: What is the percentage of carbohydrates in that?
BLUE BUFFALO REPRESENTATIVE: Carbohydrates, we don't have dry matter values. We only have as fed. And that's going to be 31.95% as fed for carbs.
KOHL: Does that mean 31% of the bag is carbohydrates?
BLUE BUFFALO REPRESENTATIVE: No, so as fed is kind of like when you buy your 2% milk. Your milk at your grocery store. It doesn't matter if you drink one glass of milk, or two glasses, or the whole gallon, that 2% is all that you're getting. Same thing with our bags. It doesn't matter if you feed one cup, two cups, 5 bowls or the whole bag. That's the total amount of carbs they will be receiving.
KOHL: Ok cool. How do I find out how much of the bag is carbohydrates?
BLUE BUFFALO REPRESENTATIVE: How much of the bag?
KOHL: Yeah. If I were to buy...
BLUE BUFFALO REPRESENTATIVE: I wouldn't have that information.
BLUE BUFFALO REPRESENTATIVE: Well that's just something we're not provided with.
A LAUGHABLE EXUSE
The next portion of the phone conversation contains what I would argue to be a laughable excuse that doesn't make logical sense if you actually THINK ABOUT IT! With this excuse, Blue Buffalo earns the Pet Fooled "Bullsh*t Award". "Blue Buffalo" wants to claim "there's no room" for carbohydrate information on the bag. Somehow, they can include all of their marketing tag lines and pictures of various sizes. The excuse that "there isn't enough room on the bag for carbohydrates information" makes NO LOGICAL SENSE.
You can listen to that segment of the conversation by clicking HERE or you can read the transcript below.
KOHL: Is there a reason why the carbohydrates isn't on the bags? Because it's a little bit confusing not to have it on the bags.
BLUE BUFFALO REPRESENTATIVE: Well, it's just that there's not enough room to put all of that information on there. So we usually just put the most important information also. Our food isn't formulate for pets that have special needs. So special medical conditions. So if you're having to look at carbs, phosphorous, anything like that, we would ask for you to speak to your vet first before making any changes because we aren't really formulated for those pets.
KOHL: Do you guys think you could take off some of your marketing and put carbohydrates on there?
BLUE BUFFALO REPRESENTATIVE: I can certainly forward that suggestion.
THEY ARE AWARE
Top "Blue Buffalo" players have been VERY AWARE of that "suggestion" for quite a while and they've spoke against having carbohydrates percentages on their on their bags at AAFCO meetings. Let's be clear there.
WHY ARE THERE SO MANY CARBOHYDRATES IN BLUE BUFFALO CAT FOODS WHEN CATS ARE OBLIGATE CARNIVORES?
You can listen by clicking HERE or read the transcript below.
KOHL: Do you guys provide information about; like what is the carbohydrate requirement, biological requirement, for a cat?
BLUE BUFFALO REPRESENTATIVE: I don't have that information.
KOHL: Do you guys say that cats are obligate carnivores?
BLUE BUFFALO REPRESENTATIVE: Yeah, they are carnivores.
KOHL: Are they obligate carnivores?
BLUE BUFFALO REPRESENTATIVE: I'm not sure what that means but they are carnivores. They do require a higher intake of protein percentage than dogs. I do know that.
KOHL: Are carbohydrates required for cats?
BLUE BUFFALO REPRESENTATIVE: I don't know. I'm not a vet so I don't know.
KOHL: I'm not asking if you're a vet or not. I'm asking the company producing the food.
BLUE BUFFALO REPRESENTATIVE: I don't know. I don't know.
KOHL: Who could I speak to that would know?
BLUE BUFFALO REPRESENTATIVE: Your vet.
KOHL: Who could I speak to at Blue Buffalo about this?
BLUE BUFFALO REPRESENTATIVE: We wouldn't know. That's something you need to speak to your vet about.
BLUE BUFFALO HAS "SCIENTISTS" AND "NUTRITIONISTS" But... "YOU CAN'T SPEAK TO THEM!"
Remember in "Pet Fooled" (on Netflix, iTunes, Vimeo, DVD) when Dr. Karen Becker said "A one on one interview with the heads of these companies would never happen because you can ask questions too difficult to answer honestly, openly, or appropriately that could put them in a compromised position."
Above is a screen capture from the feature film "Pet Fooled" where Dr. Karen Becker says "A one on one interview with the heads of these companies would never happen because you can ask questions too difficult to answer honestly, openly, or appropriately that could put them in a compromised position."
Well, here's evidence of Blue Buffalo refusing to give any information about their scientists, veterinarians, and nutritionists. They're VERY PROUD to claim they have all of this professional help, but they won't give any further information in this phone call in regards to WHO THESE PEOPLE ARE!
You can listen to this portion of the phone conversation HERE or read the transcript below.
KOHL: Do you have scientists on staff or veterinarians on staff?
BLUE BUFFALO REPRESENTATIVE: We do but they don't work here.
KOHL: May I speak to them?
BLUE BUFFALO REPRESENTATIVE: They're out in the field. They don't work in this office. They're out in the field.
KOHL: How does someone get in contact with them?
BLUE BUFFALO REPRESENTATIVE: You can't get in contact with them because they don't speak to pet parents.
KOHL: You don't find that to be important? For veterinarians who are formulating diets to speak to pet parents that they're selling it to?
BLUE BUFFALO REPRESENTATIVE: No. No. Because if you're having to ask those kinds of questions you need to speak to your vet. Do you call a pharmaceutical when you're getting medication? Do you call them or do you speak to your doctor?
KOHL: Do you not think it's important for Blue Buffalo veterinarians to speak to pet parents and answer these questions?
BLUE BUFFALO REPRESENTATIVE: No, because you would have to speak to your vet.
KOHL: I'm not asking you that. I'm asking for Blue Buffalo's comments.
BLUE BUFFALO REPRESENTATIVE: No. Is there something else I can help you with?
KOHL: Yes, I would like to speak to veterinarians at Blue Buffalo.
BLUE BUFFALO REPRESENTATIVE: You won't be able to speak to them.
KOHL: Or scientists.
BLUE BUFFALO REPRESENTATIVE: You won't be able to speak to them.
KOHL: Ok. So, is there a media contact that you can provide me with?
BLUE BUFFALO REPRESENTATIVE: You won't be able to speak with them. All your e-mails will get directed to us. If you have those kinds of questions you would have to speak to your vet.
THIS IS ALARMING!
You would assume since "Blue Buffalo" is "marketing" themselves as SO TRANSPARENT that they would provide consumers with that information. But as highlighted in the conversation above, "Blue Buffalo" shuts down all opportunity to speak to their veterinarians and scientists when challenged about important dietary requirements for cats.
Regarding Blue Buffalo's marketing, they have no issue criticizing Purina in their commercials. In one commercial, a woman who feeds Purina "Cat Chow" is asked by a Blue Buffalo representative (or actor) "do you ever think about the ingredients in that cat food?"
If you look at their commercial and marketing and compare it to the phone call conversation which continues below, something isn't adding up.
Above is a screenshot taken from a "Blue Buffalo" commercial urging cat owners to look into the ingredients in their foods. So why doesn't "Blue Buffalo" want to put carbohydrates on their packages? You can view the entire commercial HERE if the youtube link below doesn't work.
EVIDENCE FROM THE BAGS
Below are pictures of bags of Blue Buffalo Food. Are you buying their excuse that there isn't ANY ROOM for them to include carbohydrate percentages? It looks like there's PLENTY of room for them to do so. If they have a problem with including carbohydrate percentages, they could easily make the font a bit smaller and include that information.
But there are two stories here. Remember, one of the HEADS of Blue Buffalo spoke against the idea of using carbohydrates. This was a public opposition by Blue Buffalo. He used the excuse "it would confuse consumers". Well, which is it? Confuse or there isn't enough room?
Or maybe they don't want cat owners to know how many carbohydrates are in a food for an obligate carnivore?
CALL WITH ANY QUESTIONS
It says it RIGHT THERE on the bag. CALL US for more information.
But as you can see and hear from the phone call with them, they don't provide much more information if it pertains to hard hitting questions about carbohydrates and cats being obligate carnivores. They also do not provide any more information about the veterinarians and scientists they brag about other than "you won't be able to speak to them."
Do You Know How Many Carbohydrates Are In Your Cat's Food?
Please further research the food you're feeding your cat and research more about percentages of carbohydrates and obligate carnivores. Once you do the research yourself, you'll never forget.
Here is more information from the phone conversation about a few more Blue Buffalo dry cat food brands and their carbohydrate percentages on an "as fed" basis.
Blue Multi-Cat Health
Blue Natural Veterinary Diet
A lot of pet parents have never heard of unpasteurized, raw goats milk. There are A LOT of conversations we need to have about digestion, pasteurization, beneficial bacteria, healthy guts, and on and on and on.
So, if you feed raw goats milk often or time to time, PLEASE JOIN US for Raw Goats Milk month this November! Film your cat or dog eating raw goats milk and send it to us at email@example.com. (If you have a large video and need an upload link, send us a quick note via that e-mail and an upload link will be sent to you). We will be featuring videos on our page ALL November long!
Answers Pet Food invited Pet Fooled to their farm where their raw goats milk is made. That information will be shown in their upcoming "Talk To Us" campaign. CAN NOT WAIT to share this great information with you!
Consider visiting a local independent pet store, getting some goat milk, and sending us your videos! Find a store by clicking HERE!
This is a company that claims to care about the health of your animal. Purina also claims they have SCIENCE behind their research but science clearly states that dogs do not have a carbohydrate requirement or starch requirement per se, but carbs do provide a form of glucose...as glucose can come from other sources other than carbs. Carbohydrates aren't even recognized as AAFCO as an essential nutrient. Why is a company like Purina using SO MANY CARBOHYDRATES in their foods? 44.5% carbohydrates is almost HALF of the food in the form of carbohydrates!
I hate to ask this, but is Beneful a product for a specific income level and the carbohydrate content doesn't matter? Does the carbohydrate content allow Purina to make, distribute, and then allow the store to sell the food for a specific price point that's STILL affordable for certain incomes after it's marked up by manufacturer, distributor, and retail?
Is it that the people buying this product don't know any better? Do they think they're buying a product that's fit for a carnivore?
I don't know of any research that states an appropriate amount of carbohydrates for dogs is 44.50%, almost 50% of the foods. There's no double blind placebo controlled study that states this is a healthier diet over a native diet. Carbohydrates of this level do not amount to what many define as a dog's native diet.
Please ask your pet food company questions about carbohydrates. Look deeper, do more research, and keep asking questions.
It has been more difficult than necessary for "Pet Tao" to provide information about how Evanger's plays a role in their sourcing. You would think that a company would be proud of how their foods are made and all the information would be out for the consumer to get quick answers on. It's been a bit of a back and forth with "Pet Tao" even though they market themselves as being transparent and holistic. But asking them questions has only brought to light that Evanger's is responsible for a bulk of the "Pet Tao" sourcing. Evanger's has a horrible ethical relationship with pet owners, stores, and suppliers at this point. It's a mess.
The purpose here is to figure out WHO ELSE besides Party Animal that Evanger's manufactures. This is IMPORTANT INFORMATION. You should be asking all of these questions to the companies who make your pet "food". Where is it being made? Is it a white labeled product? Is someone else doing the sourcing?
For back conversations with "Pet Tao", please click HERE and HERE.
KOHL: It looks like you guys white label with Wisconsin Freeze Dried.
SAMANTHA (PET TAO): YES
KOHL: So Pet Tao comes up with the packaging and marketing and then Wisconsin Freeze Dried takes care of the rest?
SAMANTHA (PET TAO): YES, we do all the packaging, labeling, and moisture, rancidity, microbiology et al. All of our products are custom formulated none are Evangers formula with the exception of defunct select cat foods.
KOHL: Is that the case with Evanger's as well?
SAMANTHA (PET TAO): YES, they co-pack our foods currently.
KOHL: I see nothing in that link that talks about you sourcing the raw materials or anything of that nature. Is that left for Evanger's to do and then you pack it with your label?
SAMANTHA (PET TAO): Not entirely! It depends on the availability of raw materials. For instance, we supply our own custom premix derived from our AAFCO testing and formulated by Trow Nutrition. We do not source ALL the raw materials as that defies the bulk price point discounts of the manufacturer. We do not source the meat ingredients. Because of our diet formulations we cannot cost effectively source the meats in frozen or fresh form. They would have to be powdered and we chose not to do that.
KOHL: Also just to confirm with Evanger's, do you guys test the ingredient once per year for guaranteed analysis?
SAMANTHA (PET TAO): We are responsible for product testing, not Evangers because we do not use their canine formulas. GA is an average not an absolute so the products are tested per calendar year depending on production by us. GA is for labeling only and doesn’t indicate much since it is an average over time. There is latitude in the GA but it does ensure minimal consumer confidence. We perform the GA and other tests including Ca and P not necessarily every 12 months but per calendar year. Products not labeled “for supplemental feeding only” have been through AAFCO testing and GA testing. I'm not seeing any further tests being conducted on the products other than that so I could love to confirm that as well. Pentobarbitol tests done during the recall at Texas A and M. salmonella, botulism and listeria on as needed basis on select at risk products.
KOHL: All of these questions are completely in line with what Pet Tao is marketing, which is wanting 100% confidence in your manufacturer. It doesn't appear that you're actually manufacturing anything at PetTao but sourcing that out.
SAMANTHA (PET TAO): When we first started, we produced all of our foods in our own facility. It was not feasible with all of our fresh meats and vegetables, no powders.
KOHL: Many companies do that and it technically doesn't mean anything bad...but I think you can understand from the terminology used on your blog how that can be confusing. Would love confirmation.
SAMANTHA (PET TAO): I think our statement at the end of the article may be confusing. We meant if you truly want 100% confidence in your manufacturer, the only way to have that is make the food yourself at home.
That's why we link to our course about Eastern Food Therapy after that statement. We teach people how to cook at home and how to follow the Eastern principles we base our formulas on. We also have all of our recipes on the blog because we want people to have the option to make our food at home if they don't want to buy the cans.
"Pet Tao" is not the only company out there that sources out their manufacturing like this. "Pet Tao" is not the only company that allows a 3rd party to do all of their meat sourcing.
It's questionable to me how "Pet Tao" can talk about themselves being ethical and transparent, yet none of this information about sourcing and manufacturing is in their literature or marketing.