Merrick Sends out PR Release, But Don't want to answer AnY Questions ON CAMERA FROM PET FOOLED
What do consumers think when a company who sends out a press release and then refuses to go on camera and answer simple questions for consumer transparency?
An Invitation To Visit "Merrick And CASTOR & POLLOCK
PR for Merrick, Castor & Pollock, and Zuke's sent this e-mail, inviting me to stop by their booth and learn about their new products.
I Would LOVE LOVE LOVE TO STOP BY!
I asked Shaina if I would be speaking to her about the products when I got to the booth. I let her know I made a film about pet food and I receive questions about pet food all the time. Consumers want to know how foods are made, how ingredients are sourced, and their true quality. When it comes to dry food, what is important to Merrick as well as affiliate brands?
Shaina confirmed I would be speaking with her.
KEEP IN MIND, P.R. ISN'T NECESSARILY ABOUT TRUTH. A LOT OF P.R. IS ABOUT SPIN AND AVOIDING THE DIRECT TRUTH
Needless to say, Shaina sent an e-mail backing out of the entire endeavor. She was VERY happy to speak with me and even confirmed times to take me to various booth.
Then...all of a sudden she wants to drop everything!
What's the TRUTH HERE?
Merrick refused to talk during the making of Pet Fooled. Many companies prefer for consumers to buy strictly off the marketing and packaging, NOT be the nutritional education of the consumer. The less consumers know, the better. They can make money from consumers who do not look deep enough into their ingredients, sourcing, and quality.
They don't want to talk on Camera
Consumers will not stop questioning. Each and every day, more and more consumers grow tired of companies attempting to fool them. Questions will keep being asked which will separate more transparent companies from less transparent companies.